Women control more wealth than ever before—expected to manage $30 trillion in assets by 2030—yet traditional investing strategies have often been built around models that don’t always align with the unique priorities of women investors.

Now, more high-net-worth women are moving beyond stocks and bonds and stepping into alternative investments, seeking opportunities for greater financial security, higher returns, and impact-driven wealth building.

How Women Are Expanding Their Investment Strategies

Private Equity & Venture Capital – Unlocking High-Growth Opportunities

Private equity and venture capital investments provide access to companies before they go public, often offering higher return potential than publicly traded stocks. These opportunities allow investors to directly support companies they believe in while participating in long-term wealth creation.

Why women are investing here:

• Private markets have outperformed public markets over the last decade, which may provide opportunities for significant wealth accumulation.
• Investing in private companies allows for direct influence over businesses that align with personal values, such as sustainability, healthcare innovation, and women-led enterprises.
• The long-term nature of these investments may mean less daily volatility, possibly making them attractive for strategic, patient investors.

Real Estate & Private Credit – Creating Stability and Cash Flow

Real estate remains a preferred alternative investment for many women, providing tangible assets, passive income, and long-term appreciation. Private credit—lending money to businesses instead of investing in bonds—has also emerged as a stable, income-generating alternative.

Why women are investing here:

• Real estate investments can generate steady income streams, which may be ideal for wealth preservation and retirement planning.
• Properties can appreciate over time, offering both immediate and long-term financial benefits.
• Private credit investments may provide predictable interest payments, often at higher yields than traditional fixed-income assets.

Impact & ESG Investing – Aligning Wealth with Values

Impact investing and ESG (Environmental, Social, and Governance) funds have gained significant traction among high-net-worth women. These investments focus on delivering financial returns while supporting social or environmental progress.

Why women are investing here:

• Women investors are twice as likely as men to prioritize sustainable and socially responsible investing.
• ESG investments often target companies leading in renewable energy, ethical labor practices, and gender-diverse leadership.
• Some impact funds offer tax benefits, encouraging long-term participation.

Are Alternative Investments Right for You?

Women investors often face longer life expectancies, evolving career paths, and a growing role in wealth transfer—making diversification and long-term wealth preservation more important than ever.

Alternative investments can offer:

• Higher Return Potential – Access to investments outside traditional markets.
• Diversification – Protection from stock market volatility.
• Portfolio Personalization – Investing in opportunities aligned with your values.

However, these opportunities also require:

• Patience – Many alternatives are long-term commitments.
• Expert Guidance – Due diligence is critical to avoid unnecessary risks.

As more women reshape the investment landscape, now is the time to explore how alternative investments can enhance your financial future while aligning with your goals.

Let’s discuss how these strategies might fit into your portfolio.

Past performance does not guarantee future results. Diversification does not guarantee a profit or protect against a loss.

Investing in alternative assets involves higher risks than traditional investments and is suitable only for sophisticated investors. They are not tax efficient, have higher fees than traditional investments and they may also be highly leveraged and engage in speculative investment techniques. The value and performance of alternative investments can be volatile. There is often no secondary market for an investor’s interest in alternative investments and none is expected to develop.

Private equity investments typically require a long-term commitment, often locking up capital for several years, and they tend to be less liquid than public equities.

Private credit borrowers tend to be riskier than their traded counterparts, such as high-yield bond and leveraged-loan issuers. Borrowers in private credit are also relatively vulnerable to the creditworthiness of the borrower, and interest rates, as loans have floating rates.